Expertise and the work of football match analysts in TV sport broadcasts

In this paper we describe expertise as a way of seeing. We use match analysis `punditry’ setting to show how professional vision is interactionally achieved in TV sport broadcasts through environmentally coupled gestures enhanced by camera actions and new technology called telestrator. The based on data from video sequences (English) football where the pundit shows host studio non-expert audience at home what happened during match. argue that transparency seeing product an artfully instructed process whereby should be seen, it made accountable, expect order fully appreciate they see. broadcasted achieves time-critical linking talk, gesture, technological environment.